Keyword Research | Google Adwords Keyword Tool | 2010
Keyword research performed with the Google Adwords Keyword Tool. Includes info on how to use the interface properly.
http://www.terrapin.ws
Google Adwords Keyword Tool – Keyword Research Tutorial 2010
How to use the Google Keyword Tool. Details the advanced functions of the Google Adwords Keyword Tool so you can get the most of this best of breed Keyword Tool.
Keyword research looks at the particular words and phrases users enter to search for solutions to problem, products and services … this research for keywords related to your interest will also include the analysis of which ones yield the highest return on investment. Ultimately we want to find the phrases that have the best combination of:
• Demand — higher is better
• Competition — lower is better
• A clear intention tightly related to your market or potential solution
This includes researching the number of times a keyword or keyword phrase or it’s derivatives (plurals, etc) is searched for and the competitiveness of it. These best keywords, or search terms are targeted for a website’s search engine rankings. During this process you will record and analyze your results.
Why it’s important to your business:
• You can find the problem within your broad interest areas
• You can analyze these problems to learn what trends of problem exist
• Determine if your discovered problems indicate potential niche markets
• The ability to build a website on what people truly are looking for from the ground on up
Good keyword research is how we find these markets. So rather than trying to hunt down a hot product, you’ll be much better off looking for a market or a group of people with a common problem they’re actively trying to solve. After you identify a group of people with a common problem, you can start to think about a product or service that will solve their problem(s). Remember finding the product is usually the easy part. So now that theory is out of the way, let’s get started on the process we call keyword research.
Keep in mind that looking for a hot product to sell online is the #1 mistake made by people new to internet marketing – and the reason so many internet businesses fail!
Too often a website is created based on an idea to sell something first. But the decision what to sell is made before they research what people are looking for. I would call this the build it and they will come mentality. It will not matter how good your solution is, if few people want to solve the problem you are offering to fix. Or just as bad, is to enter a market that is too saturated. You are generally better off dominating a smaller market than to try to get a small slice of big market. For example “golf” has 550,000,000 competing websites. It will be very hard to rank for such a phrase as there are 550 million websites that you will be competing with. Even if you can out-rank 100 million of those sites you would still have another 450 million outranking you. You will not get a small piece of that large pie. As it just does not work like that. The top sites ranking for Golf will gobble up the lion’s share of the traffic due to their online clout. These top ranking sites will have invested massive resources to get them to the top. Basically, they have resources you will not be able to compete with.
Build it and they will come is not how we need to think online. People search for specific things online. So before you create your solution you need to first understand what people are searching for. You also need to consider what the competition is like for your market. A good market has a higher ratio of demand VS competition.
Duration : 0:10:0
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that’s great.. I’m … that’s great.. I’m eager to see the new one…
@WebsiteTrafficz
… @WebsiteTrafficz
Thank you very much.
I will be redoing this one for the new 2011 interface soon.
nice work… i like … nice work… i like the video..
@LaTonyaRecommends … @LaTonyaRecommends
Thanks for the kind words and dropping by.
Phrase or Exact is fine.
To me exact is a little limiting but just as long as you what your dealing with and your data is all the same match type you can then treat the numbers as relative.
Awesome video! I … Awesome video! I actually prefer Exact match because I believe that the local numbers are more realistic. However, I will try Phrase match in order to obtain more keyword phrase ideas. Thanks!
@TheExcelExpert … @TheExcelExpert Thanks for dropping by. Yes the autofilter is ultra handy for wrangling large amounts of data.
Fantastic video, … Fantastic video, wish I watched the filtering bit before drilling down through 10,000 keywords
@ … @LastHiredFirstFired Your most welcome.
Do you have an video requests?
I make videos on demand if the topic is similar to the ones I have already.
Or shoot me a list of questions and I will make you a video response!
Just for you pal!
Cheeers!
thanks for much for … thanks for much for using the most recent 2010 adword tool in your video all those other people are showing the old version makes no sense.
@mboneit Thanks … @mboneit Thanks for dropping by. I am glad I could help you out.
I also do video requests if you have one.
Nice very useful Nice very useful
@goldennoah1
… @goldennoah1
Thanks for dropping by.
I also make videos upon request too.
So if you have any thing you want to learn more about just let me know and I will make you a video.
man this was a … man this was a really great video thanks a lot. come check out my page if you want but i am subscribing to your because it is legitimately useful thanks again.
@TarheelJ
Thanks … @TarheelJ
Thanks for the kind words.
Good stuff here. … Good stuff here. Thanks, Terp. I’ve been using this tool for a while now and definitely learned a few things. Incredibly valuable program, I agree.
@relligence
I made … @relligence
I made you a video called:
religence – made for this user
It should be up by noon PST.
Search this in YT or my channel.
Its a response just for you.
As a way of saying thanks could give me some thumbs up on my videos. subscribe and maybe add me as a friend.
This way you can help me out a little.
As always let me know if you have any questions
@relligence
I got … @relligence
I got it figured out.
The tool has changed since I made that video.
I now have all the same issues that you do.
So that explains all the problems we a re have now.
Its still a great tool you just have to use it a little differently.
What is a is important:
1) Keywords returned
2) The “phrase match” demand
3) CPC for knowing the competition levels.
@gwatts2617
You … @gwatts2617
You simple type in a term like “cat food” and supply a url.
Google will then tell you all the keywords that it “thinks” is related to “cat food”.
I might make a video for that, but I dont think its a great tool.
Its good brainstorming I guess but that is about it.
Thanks for dropping by and as always let me know if you need more help.
Cheers!
@relligence
You … @relligence
You need an Adwords account. Then you will see it.
Logon into adwords first then open the tool and all these options will appear for you.
@relligence
Ok so … @relligence
Ok so go in a category.
Then you will many keywords with tick boxes beside them.
Say you see “organic” in a category because your original search was say “cat food”. If you un-tick “organic” then all keywords that contain organic are then removed from the results.
This is a useful method for removing non relevant terms.
Again click the category, then you see terms with tick boxes, then you tick off what you dont want to see in the results. Contain was just a term I used.
@TerrapinMarketing … @TerrapinMarketing Also, under the advanced search, I don’t see any show results for all keyword ideas/ideas containing my search terms. i remember seeing them months ago.
@TerrapinMarketing … @TerrapinMarketing
hmm.. I have the categories sidebar, but i’m lacking the Contains below the categories. Is it because of the new google keyword tool or?
@relligence
On the … @relligence
On the left you see:
All Categories
Computers
Consumer Electronics
Finance
Food
Hobbies & Leisure
Home & Garden
Sports & Fitness
Click the + sign to open a category.
Then click off any categories you dont want results from.
Let me know if you need more help!
Good luck!
Geoff
Hi Terrapin, I was … Hi Terrapin, I was trying out the Google Keyword Tool and typed in the same keyword as you. However I do not see any Contains function at the sidebar.
Would like to know … Would like to know more about using the website option for finding keywords.