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The latest Search Engine Marketing News from Weboptimiser…

Starbucks has now rolled a mobile payment system out to all its 6800 company owned stores. This followed the Starbucks successful result of a mobile payment test in key stores.

This is a huge result for the me-economy. It is clear that we can expect substantial growth in the very near future, following this real world example. And I have an update on NFC technology in just a moment.

“This is a more convenient way to pay” said Starbucks vice president brady brewer.

The Starbucks app works on blackberries and iphones, with android to get its app soon.

Using phones with an app is an interim technology, the future is destined to be based on “near field communications” technology NFC as I mentioned a moment ago.

I understand there are some privacy people who scream No ******* Way – NFW.
We don’t want people taking money from us when we are near!

NFC is already popular and a proven technology in Asia where the phones already have the chips and the retailers already support them.

According to Juniper research mobile payments were $100m in 2010 and they are expected to reach $200m by the end of 2011.

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I heard that T Mobile, Verizone Wirelsee and AT & T recently announced plans for a joint venture called ISIS that provides NFC purchasing. Testing is expected to begin in 2012.

So it looks like NFC will win over NFW.

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