Adsnatcher

The astronomical growth of group buying websites such as Groupon and Livingsocial has been a major trend for 2010 — but what does the group buying market look like beyond the hype?

This webinar will explore competitive intelligence and benchmarking as a way to understand what your competitors are doing online. The webinar will use Compete’s Online Channel Effectiveness (OCE) product to show how marketers can gain insights and competitive benchmarks to improve their performance across the entire online sales funnel.

You will learn:
• Why online marketers are flying blind without competitive intelligence.
• The four key areas of the sales funnel you need to measure vs. your competitors.
• Key metrics in each area of the sales funnel.
• How leading marketers use competitive intelligence to driving marketing effectiveness.

Duration : 0:11:33

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