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Archive for November, 2011

Internet Marketing Strategy and Tips

November 28th, 2011 No comments

If you’re stuck not knowing where to go, who to trust, or how to beat your net-savvy competitor, get help from us.

Undercover Strategist was created to equip you with the Internet know-how you need. We’ve taken our online marketing smarts and created simple, but practical, tutorials to share with you.

We’ll show you how to gather intelligence, spy on your competitors or spot gaps in the Internet marketplace.

We’ll explain different pricing models, how to build online brand profiles, or get your name in Google News.

We’ll give you step-by-step instructions how to get front page ranking in the search engines, without paying for ads.

(And if you run ads, our pay-per-click training will explain simply how to maximize your investment.)

We do all this without techno-babble, geek speak or confusing buzzwords, we promise.

Duration : 0:0:39

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IOM 528 – Data Warehousing Business Intelligence, and Data Mining (3 units)

November 28th, 2011 No comments

This course helps to build Business Analytics skill set required by companies. At least sixty percent of the class time is spent on data mining which is especially useful to companies, because it allows you to understand customers to a level not possible before. This course is about how companies apply two new technologies, data warehousing (DW) and data mining (DM, including business intelligence, BI) to empower their employees, and build and manage a customer-centric business model. Besides learning the strategic role DW and DM plays in an enterprise, you will also get a close-up look at DW and DM by working on cases and gaining hands-on experience using software tools. Students taking this class will get an overview of the technologies of DW and BI/DM from a managerial perspective. Finance companies have started data mining, example: Capital One Credit Card Company. Real Estate companies are now using neural networks to evaluate the price of homes.

Duration : 0:3:36

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Categories: data mining intelligence Tags: ,

Data Mining, Random Forest Tools – Session 20

November 28th, 2011 No comments

Session 20 of the Data mining series covers the Random Forest tool. Random Forest build a series of classification trees, each of which is able to classify the target variable. The Random Forest classification is based on the collection of classifications from the individual trees. Performance gains come from using this network of classifiers. This session discusses Random Forest in general, then uses the credit scoring data to give an example of the analysis and results. http://statsoft.com/products/data-mining-solutions/

Duration : 0:6:43

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Kangaroo Kids Education Ltd. – Company Profile – Sample.mp4

November 28th, 2011 No comments

Kangaroo Kids Education Ltd. operates in the pre-school and K-12 segment of the education sector and runs a chain of more than 80 centres across India with international presence as well. The company caters to the educational needs of children from the age group of 10 months to 17.5 years and operates through franchised as well as company owned centres. The company’s major brands include Kangaroo Kids Toddlers’ Club, Kangaroo Kids Pre-schools and Billabong High International Schools.

The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Business model of the company describes the rationale of how it creates, delivers, and captures value through its services offered. Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers alongwith key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers the financial analysis of the company including the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for FY 2007-09.

Industry Analysis provides top level understanding of the education sector in India with emphasis on Pre-school and K-12 segments. Market size, growth, key segments, penetration, competition and market segmentation are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as number of centres, geographic reach, franchisee requirements, line of business etc. The company is benchmarked against its main competitors’ key financial ratios in the competitive benchmarking chapter.

Page 1: Executive Summary
Factsheet
Page 2-3: Basic Information, Brief Description, Brief History and Service Offerings
Offices & Centres
Page 4-5: India and Global
Business Model
Page 6: Business Model
Key People
Page 7: Key People (C level, Functional Heads and Member of Advisory Board)
SWOT Analysis
Page 8: Strengths, Weakness, Opportunities and Threats
Expansion Plans
Page 9: Expansion Plans
Financial Profile
Page 10-11: Profit & Loss Account and Balance Sheet (2007–09)
Page 12-15: Ratio Analysis (2007–09)
• Profitability Ratios
• Cost Ratios
• Liquidity Ratios
• Leverage Ratios
• Efficiency Ratios
Industry Analysis
Page 16-18: Education Industry, Pre-school and K-12 segment analysis
Competitive Landscape
Page 19-22: Description and Competitive Scenario
Competitive Benchmarking
Page 23-24: Key Financial Ratios
Recent News
Page 25: Recent News
Appendix
Page 26: Key Ratios Definitions

Duration : 0:1:15

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Pearson Education Services Pvt. Ltd.-Company Profile-Sample.mp4

November 28th, 2011 No comments

Pearson Schools operates a chain of schools across India. The company runs a successful chain of 19 schools in India. The company’s schools are affiliated to the CBSE board.

The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers alongwith key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. Expansion plans informs about the company’s strategic initiatives / future outlook in the medium term. The report also covers the financial analysis of the company including the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for fiscal year 2007-10.

Industry Analysis provides top level understanding of the education sector in India with emphasis on K-12 segment. Market size, growth, key segments, growth drivers and trends are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as number of centres, geographic reach, service offerings etc. The company is benchmarked against its main competitors’ key financial ratios in the competitive benchmarking chapter.

Page 1: Executive Summary
Factsheet
Page 2-4: Basic Information, Brief Description, Brief History and Service Offerings and Courses Offered
Offices & Centres
Page 5-6: India and Regions, Global
Key People
Page 7-9: Key People, Shareholding Pattern, Shareholders of the Company, Ownership Structure and Shareholding Pattern
SWOT Analysis
Page 10: Strengths, Weakness, Opportunities and Threats
Expansion Plan
Page 11: Expansion Plans
Financial Profile
Page 12-14: Profit & Loss Account, Financial Snapshot, Financial Summary and Balance Sheet (2007–10)
Page 15-17: Ratio Analysis (2007-10)
• Profitability Ratios
• Cost Ratios
• Liquidity Ratios
• Leverage Ratios
• Efficiency Ratios
Industry Analysis
Page 18: Education Industry Overview, Market Size and Growth (2008-2012e) and Segments
Page 19: K-12 Industry Overview, Market Size and Growth (2008-2012e) and Segments
Competitive Landscape
Page 20-21: Description and Competitive Scenario
Competitive Benchmarking
Page 22-25: Key Financial Ratios (2008) and (2010)
Recent News
Page 26: Recent News
Appendix
Page 27: Key Ratios Definitions

Duration : 0:1:15

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Become an Expert Google Searcher in an Hour

November 28th, 2011 No comments

Do you use Google every day? Mastering Google’s powerful search refinement operators and lesser known features could, over a year’s time, save you days scouring over irrelevant results. Even more enticing is the promise of elusive nuggets of market research and competitive intelligence out there waiting to be discovered — IF you know how to wield Google.

Neurologists estimate that we humans use a mere 1% of our mental capacity. Similarly, the majority of our search queries are surprisingly unsophisticated and thus the true power of the Google search engine, for most of us, remains untapped.

Learn how you too can become an expert Google searcher and extract invaluable data about your competitors and about the market like never before — with laser-like accuracy and extreme efficiency.

You will learn:

How to cut through the clutter with Boolean logic, exact phrase matching, wildcards, and search operators like filetype, intitle, site, and “daterange”
How to cast a wider net by expanding your search to include synonyms with the ~ (tilde) operator.
How to conduct specialized searches using Google’s many search sites like Google News, Google Groups, and Google Blog Search.
How to obtain real, confidential business plans and marketing plans
How to invoke the Google search box as a phonebook, a calculator, a measurement converter, a dictionary, a package tracker, an airline timetable, a street map atlas, and a stock ticker.

About Stephan Spencer:
Stephan Spencer is founder and President of the highly-respected SEO firm Netconcepts. Clients include Discovery Channel, HSN, AOL, CNET, and SuperPages.com, to name a few. He is inventor of Netconcepts’ automated, pay-for-performance SEO technology platform GravityStream which powers the natural search channel for online retailers such as Cabela’s and Northern Tool. Stephan is a regular contributor to Search Engine Land, Multichannel Merchant, Practical Ecommerce and MarketingProfs, among others. Stephan is a sought-after conference presenter who’s spoken on SEO at hundreds of events across the globe for organizations such as the DMA, the AMA, Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O’Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. Stephan is an avid blogger. He blogs primarily on his own blog, Stephan Spencer’s Scatterings. But his posts can also be found on Searchlight (part of the CNET Blog Network), Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes For Good, and Google.

Duration : 1:0:31

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Elevating Your Intelligence Program in the Year Ahead (Part 1 of 2)

November 28th, 2011 No comments

Aurora WDC CEO, Derek Johnson, leads a discussion about the best way to get your strategic, market and competitive intelligence program prepared for next year. In this first of of a two-part discussion, Aurora’s Chief Learning Officer, Dr. Craig S. Fleisher, VP of Client Solutions, Daman Cambra, and Founder & Chairman, Arik Johnson, cover how to master the budget cycle, invest in your people and elevate your game in the year ahead.

Duration : 0:13:56

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Spanish Mackerel fishing competition Mackay game fishing club

November 28th, 2011 24 comments

http://www.reefari.com The spanish mackerel Shootout fishing competition was on again, and reefari a keen sponsor and of course keen to put a crew together for a fish for the weekend. Fishig competitions are good fun, and great way to get keen fisherfolk out on the water for a bit of sport. The annual Spanish Mackerel shootout is run my the Mackay Game fishing club, and highlights the great Spanish Mackerel fishing Mackay has. Usually July through to September is prime Spanish mackerel time, and great fishing amongst the local islands and Whitsunday islands. Make sure you check out our other fishing videos with heaps of great how to catch these great sportsfish.
The weather forecast wasn’t the kindest unfortunately, so numbers were down, but we still had a great turnout considering. Reef fish were also available to be weighed in, so our plan was to target Spanish Mackerel and have a reef fish as well for Red Emperor, Nannygai and Coral trout.
Please see further report and details below,
Sunday 31st July 2011.
The much anticipated 2011 Hitachi Spanish Mackerel Shoot-Out was contested over the weekend of 30th and 31st July. Despite the 15-20knot forecast it was still great to see 102 anglers register for the competition.
The honor of catching the biggest Spanish Mackerel this year (and $1000 cash) went to Shaun Tencate from “Team Tackleworld” who bagged himself a monstrous 30.00kg Spanish Mackerel.
The new fishing categories of Other Game Fish and Sweetlip certainly created a lot of interest this year and the 2 new divisions accounted for over half of the 48 fish weighed in. One of the highlights of the new categories was a 10.75kg Barracuda weighed in by Jeffrey Sorrell to narrowly beat Hendrik Oosthuizen’s 10.15kg Yellow Fin Tuna.
The bottom fishing section of the competition was dominated by the crew that fished on the Reefari owned boat — Raptor 2 with Graham Brake, Greg Reynolds, Ian Meads, Jason Horton and Lee Brake all featuring in the Coral Trout, Nannygai and Sweetlip categories.
Despite the low numbers of fish weighed in 2 divisions in the competition actually resulted in a tie that had to be resolved on the count back system of who actually weighed their fish in first. Graham Brake won both the count backs with his 1.55kg trout weighed in before Dave Lester to win the Heaviest Coral Trout prize and his 9kg Spanish Mackerel weighed in before Allan Colbourne to win the Spanish Mackerel mystery weight prize.
The Fisheries research team attended the weigh in sessions and showed the public how they go about their research into determining age and sex of the fish and letting the public know how they can get involved in their research activities.
A crowd of approximately 200 people attended the final weigh in and presentations held on Sunday 31st July at the Mackay Surf Club. The crowd was kept entertained with nearly $1000 in prizes given away in the mega draw a $250 rod and reel package given away to the only person that managed to hit a wheelie bin twice with a popper in the casting competition that proved quite challenging in the 15-20 knot winds.
Once again the Mackay Game Fishing Club would like to thank all of the tournament sponsors Hitachi, Nixon Communications, 2MT Mining Products, JG Centre, Reef Marine, P&H Minepro, Tackle World, Sharps Heavy Equipment Repairs, Reefari, Sea FM, Hot FM, CQMS Razer, and Bullivants for their contribution to the event and the people of Mackay that made the event the success that is has been. No doubt we will all be lining up in 2012 to do it all again.
Happy Fishing
Ian Meads
President & Weigh Master
Mackay Game Fishing Club Inc.

Please subscribe with more great videos and fishing tips coming soon,
Cheers Greg
More great info on Spanish Mackerel at out website at:
http://www.reefari.com/fishingmackay/spanishmackerel.html

Duration : 0:6:27

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Fiverr-Google-Places-Competition-Analysis-v2

November 28th, 2011 No comments

http://www.local-internet-marketer.com

http://bit.ly/sdlmF1

There are great opportunities in getting businesses on Page 1 of Google with a strong Google Places listing. This gig will show you what the top 15 listings have done to get their rankings so you can see what it takes to get into the top 7 (7-pack). The buyer will provide two keyword phrases and two locations and analyses will be provided for those in .CSV format. See the video for specifically what data will be provided.

Duration : 0:1:45

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Factualz – Live, Social Media Monitoring Dashboards

November 19th, 2011 2 comments

Live social media monitoring dashboards with actionable insights for marketing and competitive analysis!

• Listen to all the conversation on your brand and competition — With our unique “business context aware” engine, Factualz gives you 95% relevant buzz from 16 media including news, blogs, videos, bookmarks and micro blogs.

• Comprehensively follow all the social marketing channels of your competition including Facebook, Twitter, YouTube and Google Buzz.

• Automatic sentiment, relevancy and reach analysis of all content with respect to brand’s business context

• Automatic tagging, trend analysis and identification of top domains to channelize your web marketing and PPC programs

• 20+ customizable dashboards and reports to compare and benchmark with competitors

• Profiles of all the people who interacted with the brand and their social ranking and demographic analysis with auto classification of fans and critics

• Collaborate with your team to analyze content, add tasks and route them for closures

• Discover new business and marketing opportunities by using customizable topic and keyword segmentation

• Factualz is a Microsoft Azure cloud based, SAAS application. While you focus on using Factualz to maximize your marketing, we take care of back office services in setup and configurations

• We can customize the product to meet specific needs of yours and do a private cloud installation

Sign up for your free 2 weeks trial at www.factualz.com

Duration : 0:3:21

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