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Posts Tagged ‘competitive intelligence’

Craig Fleisher Talks About Joining Aurora WDC, Analytical Fitness & Intelligence Kinetics

January 15th, 2012 No comments

Dr. Craig S. Fleisher is joining Aurora WDC as Chief Learning Officer where he will lead the firm’s Learning, Training and Development operations focused on Analytical Fitness and Intelligence Kinetics.

Duration : 0:7:15

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Gaining Insights On Your Competitors With Competitive Intelligence

January 6th, 2012 No comments

In order to be successful in business, companies generally need to study what their competitors are doing. But how many companies use competitive intelligence?

Bruno recently sat down with Michael Sandman to discuss what competitive intelligence is. During this interview, we learn that competitive intelligence isn’t just measuring competitors’ revenues, investments, etc. Competitive intelligence goes deeper by discovering what’s going on within the organization that’s contributing to these numbers.

Watch the video interview and see real world examples of organizations leveraging competitive intelligence and what they are doing with this data.

Duration : 0:11:1

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5 Reasons to Pay More Attention to Social Media in 2012

December 21st, 2011 No comments

Social Media 101 Presentation
December 9, 2011 – Toronto Fairmont Royal York Hotel

mobiZONE Canada Social Media & Digital Agency Launch Event

Keynote presentation by Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine. Speaking about the opportunities and reasons for mid-sized businesses to reconsider how important social media can be to their relationship-development activities and how important it can be to have qualified agency partners to guide their social media activities & tests.

http://www.thesparkleagency.com/archives/994

Please LIKE and Share this video! If you’d like Debbie to speak at your organization’s event, please contact her!

http://www.thesparkleagency.com/speaking

Note:
- PPT presentation design & development: @ClickEric
- Social media research & assistance @HouseOfSabrina

Duration : 0:28:25

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How to manage competition through competitive intelligence?

December 21st, 2011 No comments

Prof. Muralidharan of Macquarie Graduate School of Management, Sydney, Australia in conversation with Prime Point Srinivasan explains the business intelligence and competitive intelligence. He also explains as to competitive intelligence helps to manage the competition.

Duration : 0:8:34

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Overcoming Common Intelligence Mistakes (Part 2 of 2)

December 5th, 2011 No comments

Aurora WDC CEO, Derek Johnson, leads a discussion about how to overcome the most common mistakes made by strategic, market and competitive intelligence programs. In part two of a two-part conversation with Aurora’s Chief Learning Officer, Dr. Craig S. Fleisher, VP of Client Solutions, Daman Cambra, and Founder & Chairman, Arik Johnson, you will learn about overcoming ethical challenges in intelligence collection, how to differentiate your intelligence program from market research, as well as share a few lessons in intelligence service delivery from Google.

Duration : 0:12:27

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Elevating Your Intelligence Program in the Year Ahead (Part 1 of 2)

November 28th, 2011 No comments

Aurora WDC CEO, Derek Johnson, leads a discussion about the best way to get your strategic, market and competitive intelligence program prepared for next year. In this first of of a two-part discussion, Aurora’s Chief Learning Officer, Dr. Craig S. Fleisher, VP of Client Solutions, Daman Cambra, and Founder & Chairman, Arik Johnson, cover how to master the budget cycle, invest in your people and elevate your game in the year ahead.

Duration : 0:13:56

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Factualz – Live, Social Media Monitoring Dashboards

November 19th, 2011 2 comments

Live social media monitoring dashboards with actionable insights for marketing and competitive analysis!

• Listen to all the conversation on your brand and competition — With our unique “business context aware” engine, Factualz gives you 95% relevant buzz from 16 media including news, blogs, videos, bookmarks and micro blogs.

• Comprehensively follow all the social marketing channels of your competition including Facebook, Twitter, YouTube and Google Buzz.

• Automatic sentiment, relevancy and reach analysis of all content with respect to brand’s business context

• Automatic tagging, trend analysis and identification of top domains to channelize your web marketing and PPC programs

• 20+ customizable dashboards and reports to compare and benchmark with competitors

• Profiles of all the people who interacted with the brand and their social ranking and demographic analysis with auto classification of fans and critics

• Collaborate with your team to analyze content, add tasks and route them for closures

• Discover new business and marketing opportunities by using customizable topic and keyword segmentation

• Factualz is a Microsoft Azure cloud based, SAAS application. While you focus on using Factualz to maximize your marketing, we take care of back office services in setup and configurations

• We can customize the product to meet specific needs of yours and do a private cloud installation

Sign up for your free 2 weeks trial at www.factualz.com

Duration : 0:3:21

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The Banking Industry – Recapping a Crisis, Tightening the Belt

October 25th, 2011 No comments

What went wrong? With the latest in market research and industry trends, Jack W. Plunkett evaluates the business practices and consumer and lending trends that led to an incredible amount of bank failures in 2009. Armed with statistics and business insight, Plunkett reflects on mistakes made and how to avoid them in the future.

As always, visit us at:

http://www.facebook.com/pages/Plunkett-Research/100620182225?v=app_2309869772#/pages/Plunkett-Research/100620182225?v=wall

http://twitter.com/PlunkettOnline

and at http://www.plunkettresearch.com

Duration : 0:5:53

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KeywordSpy™ Video #05 – Searching for Ad Copies

October 13th, 2011 No comments

KeywordSpy™ version 3 Video Tutorial Series.

The KeywordSpy™ Ad Copy search is a flexible searching option which allows you to find any PPC ads which contain your specified keywords, domain, or a combination of both.

This is a helpful searching feature if you want to brainstorm in writing ads for your PPC campaigns by seeing other advertisers ads. The ad copies are also being gauged with different metrics such as ROI, Position and Search Volume, for you to easily identify, which among the ad copies are the effective ones and which are not.

Duration : 0:10:13

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Webcast: Recorded Future for Competitive Intelligence – Focus on Government Contract Industry

October 13th, 2011 No comments

Introduction to Recorded Future web intelligence technology for use in competitive intelligence research. The focus of product demos during this presentation is on the government contracting industry, but tools themselves are industry agnostic.

If you have questions or would like to learn more, please visit us: https://www.recordedfuture.com/competitive-intelligence-analysis.html

Duration : 0:37:30

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