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• http://weigend.com

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

He currently lectures at Stanford, Berkeley and Tsinghua Universities on the application of data analysis to electronic business problems. He is an advisor to many technology companies including MySpace and Nokia, and is a limited partner in The Founders Fund.

Data Mining and Electronic Business: The Social Data Revolution
Extract Insights from Twitter
Put Yourself in Google’s Shoes
Develop Relevance Beyond Amazon
Help Skout.com Improve your Love Life
Build Revolutionary Facebook Applications

In the last year, your location data and personal medical information have become the latest streams in the river of data, joining email, clicks, searches, social networking, and buying patterns. This course will dramatically change how you think about your data.

How can these data sources make our lives easier, more effective, more interesting? How can we get better recommendations, based on our behavior and the behavior of our friends? How can reputation systems help with decisions about who to trust?

Gathering, sharing, and storing data has become trivial. But what shall we collect, and what applications can we build that users really want?

Moving beyond graph and guess, push and pray, launch and learn, and so on, this course gives you tools and strategies for successful applications. How can you optimize virality and engagement, and spot weaknesses early? How can you entice users to interact with the app, and recommend it to their friends?

Each class is structured according to PHAME: define relevant Problems, invent Hypotheses, create Actions, design Metrics, and conduct Experiments. We also introduce a key driver to encourage users to provide critical data: Return on Personal Engagement (ROPE). Users who gain a benefit (tangible or psychological) from participating are far more likely to do so, and we discuss how to design incentives to encourage participation.

Course time is enriched by notable speakers, from notable companies. In addition to discussing applications that succeeded, we also discuss applications that failed, and try to distill out the reasons for success and failure. This course also includes highlights from two courses I developed and taught at Berkeley last year, including the popular”Marketing 2.x” at the Haas School of Business.

Data mining is no longer the process of digging through data morgues to uncover scraps of still-viable information. Success in the online marketplace now hinges on people and the data they create. E-business is no longer about selling books.

Secondary video edits (this current YouTube version; including intro, outro & textual content) produced by Shaun Tai for SHAUN TAI Films / TECH AFFAIR (www.techaffair.com) – ©2009 – shaun@ztymedia.com, (925) 297-9370.

Duration : 0:2:48

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See how to accelerate common web market research tasks by using Document Radar.

Duration : 0:8:7

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Moving online DIY Market Research to 2.0. Fast questionnaires design. Real-time sampling. Affordable.

FasTake is a one stop DIY online data collection platform that lets you quickly design surveys, find and incentivize respondents, analyze and share the data collected. Opening an account is free and no subscriptions are required, ever. Period!

Yacine Baroudi, founder gives a sneak preview of the platform.

FasTake beta version is soon launching. Invite sign ups available at http://fastake.com

Duration : 0:8:37

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Radar Roy, the CEO of SEOtrainingSW.com describes the importance of competitive research in Search Engine Optimization. Roy demonstrates one of the SEO tools he uses and teaches in his Search Engine Workshop training classes he teaches in Phoenix, Az.

Duration : 0:10:0

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Have you heard the latest Search Engine Marketing News? Have you seen or heard of Prezi? pee are eee zed eye .com. I heard about it first in Costa Rica a few weeks ago just before Christmas when I saw the presentation system in use, it’s great and works in surprising ways.

Well now it is available as an iPad app. So now you can show stunning presentations from your tablet.

Now I have to admit that I did buy the Keynote app and that is incredibly similar to PowerPoint – but it works on an iPad, whereas Prezi is just cool and radically different – and it works on an iPad…

PREZI itself is a start up and it seems to be based in Hungary – it has already raised capital from the TED Conferences and Sunstone Capital. It counts Twitter co-founder Jack Dorsey amongst its advisers.

People from the World Economic Forum, Stanford University, Facebook, IBM and Google are all said to be Prezi users, and you can count me on that list.

So that is it, go over and check it out at prezi.com, if you make presentations, you will be glad you did.

For more Internet News please subscribe to our YouTube Channel!

If you would like to get the latest on how to combine Search, Social Media and Video to get a 40% boost to your next film, event or album launch, get in touch here on YouTube or call us in the UK on +44 207 953 8304, we would love to discuss how we can help you and talk you through a number of our best and most recent case studies.

Since before SEO became a recognised term, Weboptimiser has been achieving top-of-the-page positions for its clients and remains one of the most proficient providers of its services. But we are not just a Search & PPC agency — our Cross Media Optimisation ensures our entire focus is on an optimal return from online investment, across a range of digital services, which makes us the ideal partner for any company which relies on its website to generate business.

Suffice to say, at Weboptimiser we practice what we preach across our services. Search Engine Marketing, Search Engine Optimisation London and Pay Per Click London for example, are amongst the most competitive terms on the planet, as the people who compete for these terms have to be the best at search to succeed. Whilst there is some rare and occasional fluctuation, Weboptimiser has retained first positions on Google.co.uk for over a decade.

We will ensure we do the same for you and to share with you our cutting-edge techniques and strategies in a fast developing online market place. Everything that we recommend for your account we have tried and tested for ourselves and our existing clients, to good effect. Social Media in particular, still has significant first adopter market advantages both in terms of referrals, additional traffic, branding and PR, social SEO and overall off and online marketing intelligence.

It is our mission to ensure that your brand achieves the highest Return on Investment from the Internet that will have the most positive affect on your bottom line.

www.weboptimiser.com

Duration : 0:2:53

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Over the past ten years, the real estate industry and business has changed dramatically; from the boom in the early 2000′s to the hard hit of the recession in mid 2007, the real estate industry is poised for a comeback. Jack W. Plunkett uses the latest in market research and statistics to discuss the major changes in 2010 in the US, Canada, China and India in terms of commercial and residential real estate, and what this means for those looking for homes or investments.

As always, visit us at:

http://www.facebook.com/pages/Plunkett-Research/100620182225?v=wall

http://twitter.com/PlunkettOnline

and at http://www.plunkettresearch.com

Duration : 0:7:9

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The Lempert Report – Food News: Marketing, analysis, issues & trends and the impact on food and retail environments, specifically for the B2B food world with reporting and commentary on consumer and retailing trends by Phil Lempert. Phil can predict the future —and then help businesses and consumers understand it. For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru®,http://www.supermarketguru.com
Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions. To see more of The Lempert Report visit:

http://www.thelempertreport.com

The Lempert Report for Thursday April 9, 2009
An urban farm proposal shines hope on Detroit
Crushing losses at General Motors, Ford and Chrysler have devastated Detroit. Empty lots stain entire neighborhoods, foreclosures taint other at-risk homes, unemployment is high, and people feel low.
Yet prospects of lush, productive urban farms could soon bring some optimism to this gritty city. Hantz Farms proposes to convert barren blocks into inner-city agricultural engines that help feed, employ and regenerate the town. In the first phase, more than 70 acres of underutilized vacant lands and abandoned properties on Detroits lower east side would be used to grow natural, local, fresh fruits and vegetables. They have aligned with Michigan State University for its expertise on agricultural and soil sciences, and with the W.K. Kellogg Foundation, a leader in community-based food systems.
The idea is not original, but the scale could make it the nations leading example of urban farmingthe combination of land consolidation, blight removal, conservation of city services, and the beautification of the city itself are just some of the byproducts that can come from this commitment to urban farming. Detroit may be depressed now, but fresh ideas like these are essential to the citys uplift. If forests can re-grow after wildfires—with the help of sunlight that nurtures life anew at ground level—this great city driven by human spirit and a common purpose can rise again. It would be an inspiration across the United States. Take one part, bottled water tax, one part a growing demand for clean water and what do you get?
Brita and Pur have already convinced many of us to forgo the bottle and use pitchers that have built in water filters, now, a new competitor – Zero Water goes one step further. With an ion exchange filter that according to the company, is the only one that meets the FDA’s definition for purified bottled water. What is most important, is that the pitcher includes this z-tester – a device that tests not only the water in the Zero Water pitcher to let you know when its time for a filter change… but any water, any time. zerowater.com What are you doing to enticing recession-weary consumers? To say that 2009 has been a watershed year for consumer spending would be an understatement. Though food suppliers and retailers havent been hurt as badly as others — yet, theyre fending off the worst of todays tight spending realities with sharp offers that keep people buying. Nobody knows what will happen. But a new study, Point of View: How Will This Recession Affect the Future of Retailing, by
PriceWaterhouseCoopers and Retail Forward, suggests a rebound will take shape by 2010 and retail winners will be operators who tailor existing stores to specific customer segments and local markets as opposed to adding stores”. Look for more creative strategies such as breaking the 80/20 rule with more limited editions to generate shopper excitement. So much the better if these puncture limiting shopper behaviors cited by a majority of respondents to the Retail Forward survey, 65% are reportedly buying only things I truly need, 55% buying fewer things AND 54% shopping less often. The report anticipates that food-drug-mass channels will fare relatively well, though their growth will slow tremendously to 2.4% in 2009, a near three-percentage-point decline from their average annual rate during the 2003-2008 period. The Lempert Report sees that a steady stream of innovative, limited-run products could stand out as small, affordable indulgences. These items will serve an escapism from daily pressures and bring small relief to a tense populace holding on for dear life. For more analysis and insights log on to the B2B page of
SupermarketGuru.com. The Lempert Report uploads right here every Thursday. To reach me directly, please email me at Phil@SupermarketGuru.com For information on New Products, visit our weekly videocast:
http://www.ratefoods.com

Duration : 0:4:28

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Dow Corning wanted to help make America a 21st century solar power.

Building on a 14-year partnership in global corporate and marketing communication, Dow Corning turned to APCO Worldwide for assistance in positioning the company as a solar energy industry leader in the United States.

As the world’s primary provider of silicon-based solutions throughout the solar energy value chain, Dow Corning wanted to work with government, industry and NGOs to ensure the emergence of a viable solar industry in the United States. APCO assisted Dow Corning with the development of a focused policy approach for creating jobs, innovation and growth in solar technologies. In support of the company’s public affairs strategy, APCO also created a comprehensive communication program — including government relations, third-party outreach and ally development, media relations, Web-based communication and advertising — to educate American policy, business and media elites on Dow Corning’s perspective on the importance of a viable and sustainable “green energy” economy for future domestic prosperity.

Dow Corning is widely acknowledged to be an industry thought leader and powerful advocate for the development of a robust and competitive renewable energy economy in the United States. Executives of the company are sought after by news media, business organizations and Capitol Hill leaders for their views on renewable energy technology development, job creation and issues associated with American competitiveness. Most importantly, the key elements of Dow Corning’s policy proposals have important champions on Capitol Hill and in the Obama Administration.

Duration : 0:1:23

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In Chapter 12 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab highlights what differentiates a good competitive intelligence program from a great one. McNab cites freshness, noting the importance of keeping sales teams the most informed people in the industry. In addition to fresh information, McNab also notes the importance of implementing feedback processes and systems to gather on the ground feedback from sales teams. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

View more videos at http://www.captureyourflag.com

Follow us on Twitter: http://www.twitter.com/captureyourflag
Like us on Facebook: http://www.facebook.com/captureyourflag

Duration : 0:1:13

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Profitero is an easy-to-use competitor analysis solution that monitors competitor prices for your products, benchmarks your price against competition and suggests activities to make your price competitive, increase sales and optimize profits. Video produced by supamotion.com

Duration : 0:1:8

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